Opt Out

We understand if you wish to opt out of LiveRamp

Our Opt-out Tools

Opt Out of Cookies >
Mobile Opt-Out >
Permanent Opt-Out >
Data Plus Math Opt-Out >
Arbor Opt-Out >

You may also want to change the cookie management settings on your web browser.

  • To manage advertising cookies used by your web browser, visit the opt-out page from the DAA’s AboutAds site. Cookies placed by LiveRamp are those under the company names LiveRamp and Arbor in the AboutAds company list.
  • To opt out of records other than cookies and mobile device IDs, please utilize the email opt-out described below.

Attention: California Residents

For more information about your rights, please see our California Privacy Notice.

Attention: EU Data Subjects / Personnes concernées par l’UE

In some cases LiveRamp, Inc. may be the data controller for personal data of EU data subjects, and, in such cases, the processing activities and data subject rights are set out in our EU privacy notices and through which you may exercise your rights under the GDPR here: United Kingdom website Privacy Support at your-rights.liveramp.uk or our French website privacy policy at liveramp.fr/politique-confidentialite-respect-vie-privee. As such, if you wish to make any kind of GDPR-related data subject request, please visit the relevant EU website. 

Commonly asked questions

If I only “opt out of LiveRamp cookies,” what will happen?

When you opt out of LiveRamp cookies, we place an opt-out cookie on your web browser, on our advertising domain that indicates you have chosen to opt out. This cookie tells web sites using our solutions to not personalize the online ads you see. If you buy a new computer, upgrade or change your web browser, or delete this opt-out cookie by clearing your browser files, you will need to perform this process again.

What does the LiveRamp “Permanent opt-out” Do?

Our “Permanent opt-out” opts you out of LiveRamp cookies based on your email address, and prevents us from placing any anonymized (or pseudonymized) information into your browser cookies, going forward. We do this by placing an opt-out cookie on your browser that, in turn, disables our ability to place other data into cookies on your browser. If you have multiple email addresses, you should opt out using each of them. (It may take up to 48 hours to complete this permanent opt-out process, across all of our data sources.)

Why do you need my email address?

We store your email address in order to permanently avoid collecting any additional information about that email from any customers we have in the future. If you don’t feel comfortable providing your email address to us, you can still opt out of LiveRamp cookies, without accessing our permanent opt-out feature.

How do I opt out of other third-party ad networks?

To opt out of third-party ad networks (including ones that we work with and may have transferred data to in the past), we also recommend visiting the opt-out pages for the DAA’s AboutAds program.

Why are there different opt-outs for LiveRamp, Data Plus Math, and Arbor?

Over the years, as LiveRamp grew as a company, we have acquired others – such as Data Plus Math and Arbor – and their proprietary technologies. These technologies support our ability to deliver services to our clients, but still operate via separate methodologies and, as such, require separate opt-out mechanisms.

If I opt out of targeting ads, through the above sites, will I still see online ads?

Yes, you will still see ads online if you opt out of targeted advertising, because most online content is supported by advertising, rather than by direct payments from viewers. However, if you opt out, such as through the DAA opt-out page, the ads you see will generally not be tied to any multi-site behavioral data, and are more likely to be “contextual” based simply on the website you are viewing.


To reach our local EU teams please contact the UK Privacy team via our Your Rights page as found here (your-rights.liveramp.uk), or our French Privacy team (cil@liveramp.com). EU residents not residing in the UK or France may contact either team, do note that our French team will reply to you in French, so if English is your desired language, please visit our Your Rights page. For any other inquiries, please contact the US Privacy team (consumercare@liveramp.com).