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Wooly Snuffle Mat Puzzle Feeder: The Nose Knows!

Us pups spend a lot of time inside with my Lady. Truth be known, we will hardly go outside without her. Yep! She calls us Velcro dogs. I have no idea what that is but hope it’s good because we just like being with her. On the other hand, it can get boring in the house. As much as we would love for my Lady to just hang out with us ALL the time, she has a lot of other things to do. After all, somebody’s gotta wash our beds and fix our vittles! That leaves us with too much time on our paws WOOF! But, she does find us fun things to do like the #PAW5EnrichedLifeChallenge we’re gonna participate in! Along with getting to do the challenge, we got some new enrichment puzzle feeders and toys! One of our favorite puzzle feeders is our new Wooly Snuffle Mat!

PAW5 Wooly Snuffle Mat Puzzle Feeder with tan German Shepherd Lab Mix
Ok, Wooly – give up all the treats! You can’t hide from my nose!

The Wooly Snuffle Mat is a little like hunting for our food and treats.

It’s not hard at all – just fun because we get to sniff out our treats or kibble! 

I think I like the idea of being “enriched” WOOF!

I’ll let my Lady tell ya the particulars about the Wooly Snuffle Mat!

I love my pups and want the very best for them. Some may say I spoil them rotten, but that’s alright with me.

When it comes to my pups, I know that their health, nutrition, and grooming needs are top on the list.

However, their care does not stop there.

Just like with humans, their minds need to be stimulated too. For me, that is another top priority!

An easy way of providing enrichment is through puzzle feeders, such as the Wooly Snuffle Mat. 

It is an easy way to incorporate enrichment and keep their minds active and alert while providing a positive way for them to release pent-up energy.

Last year in my search for fun puzzle feeders, I met PAW5.

The pups loved their PAW5 Puzzle feeder bowl and I have been hooked on PAW5 ever since! 

Let me introduce you to them!

About PAW5

PAW5 products combine mental stimulation and environmental enrichment to support the overall well being of dogs. By turning every day activities into rewarding challenges, PAW5 gives busy pet parents a simple way to engage their dogs mentally and physical every day.

PAW5 is backed by research and grounded in sustainability, with a heart full of fun. Their ingenious products give dogs the opportunity to think, work and play—finding positive outlets for the energy and intelligence they possess without puzzling the humans who use them.

Let’s check out our new Wooly Snuffle Mat!

PAW5 Wooly Snuffle Mat Puzzle Feeder

The Wooly Snuffle Mat looks like a fun purple shag rug.

However, it is actually handmade using upcycled materials!

Fun plus eco-friendly! You have to love that!

Every Wooly is sustainably hand-made from upcycled materials at a woman owned and operated progressive facility in rural Thailand. PAW5 is proud to partner with their friends in Thailand – they take the wasteful off-cuts of the textile industry in Thailand, thorough rinse and clean them, and then hand-sew them into our patent-pending Wooly! Their beautiful facility supports rural family life in Thailand by allowing their staff to work from home, or enroll their children in free on-campus daycare. They welcome you to learn more about PAW5’s approach to global sustainability here.

How to use the PAW5 Wooly Snuffle Mat

PAW5 Wooly Snuffle Mat Puzzle Feeder

To use the PAW5 Wooly, simple drop kibble or treats onto the mat.

No need to show your dogs what to do, THEIR NOSE KNOWS 🙂

The Wooly Snuffle Mat works by mimicking the hunt for food in grass and fields.

Your dogs’ will use their powerful sense of smell and snuffle, snort, and sniff their way through dinner!

By combining their natural foraging instincts with mealtime, dogs have the opportunity to use the most powerful tool they were born with: their nose.

To see how it works, check out this short clip!


The Wooly Snuffle Mat is Backed by Research

A dog’s greatest gift (besides being your best friend) is their nose – it’s thousands of times more powerful than our own, because dogs evolved as natural foragers – finding morsels of food among grass, bushes, and brush. Engaging your dog in this natural scent-driven scavenger hunt during mealtime makes them happier, healthier, and enriches their day! PAW5 products are designed exclusively for dogs and their unique natural needs.

PAW5 Wooly Snuffle Mat Puzzle Feeder with black German Shepherd Lab Mix
PAW5 Wooly Snuffle Mat Puzzle Feeder with black German Shepherd Lab Mix
Ozzy LOVES foraging for treats in the PAW5 Wooly Mat!

Wooly Snuffle Mat features:

  • Encourages natural foraging skills
  • Simply Challenging: Easy-to-fill and fun-to-use design
  • Fully machine washable
  • Handwoven from pre-consumer fabrics
  • Perfect for any breed, any age, any size
  • Sustainably handmade from upcycled materials
  • Durable construction
Do you think we found all the treats in the Wooly Snuffle Mat Ozzy?
I don’t smell any more treats in the Wooly Brandi. I think we got them all.
Shake it! Shake it good! Make sure we didn’t leave any treats in that Wooly Snuffle Mat! WOOF!

Miss Molly and pack are truly loving their Wooly Snuffle Mat!

Each of them has a great time snuffling out treats and kibble.

One special note: At my house, I only allow one to two pups to use it one at a time.

Ozzy and Brandi are littermates and attached at the hip! They do everything together!

With this many large breed dogs, the excitement of a new enrichment mat, along with treats and/or kibble – let’s just say, I am afraid it would entice a boxing match if all 7 of them were allowed to forage at the same time.

So, I play things on the safe side.

If you have a multi-dog household, use your judgement according to your dog’s temperaments.

The pack gives the Wooly Snuffle Mat an all paws up! It has became a favorite enrichment activity for all of them!

Just saying the name of “Wooly” brings on pricked up ears and excitement!

Where can you find the PAW5 Snuffle Mat?

Grab your dogs a Wooly Snuffle Mat today on the PAW5 website and watch your pups eyes light up!

They may believe it is a fun activity, but actually you will be providing them with an enrichment activity, which will lead to a happy healthier life!

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Debbie P

Thursday 25th of November 2021

I need to get one of these today. Great idea!

Jeanine Bevacqua

Friday 28th of February 2020

I can just imagine how much fun my pups would have with this!


Monday 14th of November 2016

My dog eats so fast I'm always looking for good ways to slow her down! I absolutely love this idea and the fact that it would give her mental stimulation as well. This company uses recycled materials too which is another bonus!

Lily Kwan

Friday 28th of October 2016

This puzzle feeder looks very useful. Thanks for sharing!

Laurie Nykaza

Thursday 27th of October 2016

I have 3 rescue mutts that would love doing this looks like fun for them to seek out the treats.

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